BouncebackIQ
Built for Shopify
RFM scoring for Shopify stores

Catch customers before they stop coming back.

BounceBackIQ scores every customer in your Shopify store by recency, frequency, and spend — then automatically emails the ones drifting toward churn, before they're gone for good.

One customer's path through BounceBackIQ
Order placed 45 days quiet Flagged At-Risk Win-back sent Returns
day 0 day 45 · risk threshold bounced back
How scoring works

Every customer, sorted into four honest segments

R

Recency

Days since their last order — the single strongest predictor of whether they're about to leave.

F

Frequency

How often they buy, relative to other customers in your store — not an industry benchmark.

M

Monetary

What they've actually spent with you, weighted against your own store's real order values.

VIP Healthy At-Risk Lapsed
Sending practices

Every email is consent-checked, isolated, and logged

Consent

We check Shopify's own marketing-consent status for a customer immediately before every send — not once at signup. If a customer hasn't actively opted in, or has withdrawn consent, they're never emailed.

Unsubscribe

Every email carries a one-click unsubscribe, independent of Shopify's own settings. Once used, that customer is permanently excluded from future sends.

Isolation

Each store using BounceBackIQ sends through its own isolated sending identity — one merchant's list quality can never affect another merchant's deliverability.

Volume

Sending is bounded by how many of your own customers are actually drifting toward churn — this isn't a bulk mailer, and there's no purchased list, ever.